Miss Heritage Thailand Press Conference 2020

Siam Nagara Co., Ltd. has launched the MISS HERITAGE THAILAND 2022 contest to recruit beautiful women to represent Thailand in the MISS INTERNATIONAL 2022 stage in Tokyo, Japan, in 2022. The contest embraces a unique concept of recruiting beauty queens like no one else.

By the concept “Get 40 beauty queens in, we don’t get anyone out”, the contestants will work along in the project “Travel around Thailand with MISS HERITAGE AMAZING TOUR”, under the slogan “Visit the main city, stay in the secondary city, cruise through the rivers of the land” together with 40 beauty queens from 4 regions. Also, the beauty queens will attend a Scout Basic Training Course at the Wachirawut Scout Camp, Sriracha District, Chonburi Province. They will be the first “Beauty Scouts” in Thailand, and in the world.

The contestants must have our 4 Beauty Qualities (The 4S)
1. SMART: Be good-looking, classy, elegant, clever, and witty
2. SPIRIT: Has sportsmanship, and adhere to the rules
3. SERVICE MIND: Be public-spirited, and loves to people
4. SIMPLICITY: Be contented, and knows how to live sufficiently

Khun Sariraphat Intharasiri, the Managing Director and the National Director of the contest, promotes the policy of a beauty pageant with conservation, preserving the beauty of both cultural heritage and domestic tourism.